Image via Daimler Trucks North America
Daimler Trucks North America (DTNA) is an automotive industry manufacturer of commercial vehicles headquartered in Portland, Oregon.
Started in the late 1930’s, founder Leland James began innovating early, using aluminum to build truck components instead of steel and hiring engineers to build them in-house. The company, then known as the Freightliner Corporation, would eventually become the leading heavy-duty vehicle manufacturer in North America. In 1981, Daimler-Benz AG acquired the company, and sales doubled over the next ten years.
from Blog https://www.fpx.com/blog/daimler-trucks-north-america-cpq-success-story
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